On March 30th, the #SeeIt exhibition by DonorUA opened at the Forum Lviv shopping mall as part of the #Bloom campaign. During the event, 38 Lviv residents turned out their blood type for free (photos from the event are here).

"Donating blood is a superpower that more people have than we realize. Most adults have no contraindications or restrictions to blood donation. Perhaps you too can save a life, or your relative, neighbor, colleague, classmate, or a stranger sitting next to you on the subway. The #SeeIt project is all about this. Donors are not a caste or a subculture; they are different people united primarily by the desire to help," says Iryna Slavinska, co-founder of DonorUA and president of the All-Ukrainian Association of Blood Donors.

#SeeIt is an exhibition of portraits of donors, accompanied by their personal stories. The people in these photos don't know each other, have different experiences with donations, interests, and values—the only thing uniting them is the desire to share their blood and help people in this way. On the #Bloom campaign website, you can view the portraits, read the stories, and share your own.

Blood types were determined using the EldonCard method—it's simple, safe, doesn't require extensive medical knowledge, and only takes a few minutes to get the result. DonorUA introduced this method in Ukraine as part of the "My Blood Type" project.

The #Bloom campaign is dedicated to the beauty and benefit of blood donation. It portrays it as part of a quality lifestyle—modern, stylish, and healthy.

Additionally, anyone interested can support the blood donation movement with a financial donation or become a volunteer for DonorUA. Any participation and support are important!